Hey there, amazing solopreneurs and small business owners!
Are you ready to make 2025 your best year yet? One of the coolest ways to do that is by using online video! Think of video as your online superpower.
Why is Online Video So Important?
Imagine you’re trying to explain something really awesome to a friend. Would you rather write them a long letter, or just show them a quick video? Video is like showing someone, not just telling them. It helps people connect with you much faster than just reading words or seeing a picture. It’s like they’re getting to meet you, even if they’re far away.
Video is like a magnet for new customers. When people search online for help with something, and you have videos that answer their questions, they will find you. This is called organic visibility and it means you don’t have to pay money to be seen. When they see you know what you’re talking about, they’re more likely to trust you and want to work with you.
What Happens if You Don’t Use Video?
If you’re not using video, it’s like you’re hiding your awesome self from the world!
Your competitors might be using video to show how great they are, and you could be missing out. Without video, people might not get to know, like, and trust you as quickly. They might choose someone else just because they have videos that show they are experts.
How to Start Using Video in Your Business:
- Know Your Audience: You should be thinking about who is your ideal audience, what are their problems, and what solutions are they looking for.
- Make it Simple: You don’t need fancy equipment to make videos. Your phone or webcam is a great place to start.
- Be Yourself: Show off your personality, and don’t try to be someone you are not.
- Start Small: You don’t need to create long videos, even a short 30-second explainer video can be very impactful.
- Solve Problems: Share your knowledge by creating videos that answer questions your audience has and help them with their pain points.
- Be Consistent: Even if you only do one video a month, it is important to commit to a schedule.
- Use Tools You Have: Don’t get overwhelmed by the thought of using complicated tools. Start with what you have and learn more as you go.
- Don’t worry about being perfect: You don’t have to be perfect when you are getting started.
What kind of videos should you make?
- “How-To” Videos: Show your audience how to do something.
- Explainer Videos: Create short videos that explain what it is that you do and why it’s important.
- Answer Questions: Make videos that answer common questions your ideal audience has.
- Share Your Story: Share why you started your business and what you are passionate about.
Ready to Get Started?
I know that getting started with video can be a little scary. That is why I have spent years learning all that I can about video to make it easier for you! I love helping people like you use video to grow your business!
If you’re feeling unsure about how to get started with video, I invite you to join my LIVE Q&A on January 29th. I’ll answer all your questions and share ways that I can help you, like my self-paced digital course, Embrace YouTube Video and my LIVE group coaching and accountability cohort.
You don’t have to figure this all out by yourself!
Let’s make 2025 your year for video success. Don’t wait – start today!