Committing to using videos in your business’ marketing plan doesn’t come easily to most. Maybe you are stressed over the prospect of being seen on camera, or perhaps you’re concerned about what you can offer to your audience so they are interested in your topic.

However, if you’re still on the fence about using videos to increase your visibility, then here are some hard stats that will explain why you should:

Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)

43% of people want to see more video content from marketers. (HubSpot, 2016)

People spend on average 2.6x more time on pages with video than without (Wistia)

52% of marketers believe that video is effective for brand awareness. (Demand Metric)

There are 4 questions you should ask yourself when you are getting started using videos.

#1 What is the reason behind your videos, what the purpose?
  • To grow your email list.
  • To promote your blog.
  • To increase traffic to your website.
  • To increase your brand awareness.
  • To educate your audience on your niche, industry or how your product or service works
#2 Who is my target audience for this video? Who am I making this video for?
  • Potential clients who don’t know who I am but have a problem I can solve.
  • Followers and subscribers who know what I do and are waiting to purchase something they need from me.
  • Clients or customers that are ready to uplevel and purchase more of what I offer.
#3 How to create my video?
  • First, you should write it down whether you decide to script or outline it.
  • Decide on how to film – use a webcam, smartphone, DSLR or record your screen.
  • If you decide to film yourself, decide on where you will film. Choose a quiet, clean and organized location that is well lit.
  • Don’t forget to tell your audience what to do after they’ve watched your video include your call to action in the script and in your video.
#4 Where to place my video for optimal visibility?
  1. YouTube
  2. Blogs
  3. Your email newsletter
  4. Facebook
  5. Google+
  6. Instagram
  7. Twitter
  8. LinkedIn

Your video won’t get found or seen if no one knows it’s out there. Simply uploading it to YouTube alone is also not enough. You need to add it to every platform that you are on and share with colleagues and collaborators alike. Ask viewers to share on all platforms as well. Encourage everyone who could benefit from your content to embed on their blogs as well. In my live discussion on Facebook, I discuss how to get started with using video for your business.

Are you using videos for your business?

Feel free to share your YouTube link in the comments.

Photo Credit: Neosha Gardner|CreateHER Stock

Originally published at on October 20, 2017.