“Video builds relationships. Relationships build trust. Trust drives revenue.” – Andrew Davis, Best-Selling Author, Speaker and Marketing Expert

Using video

Are you using video? From the smallest solopreneur to the largest corporation, we are hard-pressed to think carefully about how, when, and why we should be using it in our marketing.

Today’s world requires that we conduct business effectively, especially as solo entrepreneurs. And that means engaging with our audience with extremely useful and appropriate content.

Engaging, useful, and relevant content establishes our audience’s trust. But only when we are authentic. And because video is the most efficient way to share knowledge authentically, it’s crazy not to use it in your business marketing strategies.

  • 94 percent of people say it helps to increase productivity
  • Studies show video increases information retention by 54 percent versus text

Loom makes using video so easy to do.


What is Loom?

Loom is a completely free way to capture, narrate, and instantly share videos to communicate with your audience. It’s fast, clear, and user-friendly.


Why Loom Makes Using Video Easy to Do

With just one-click you can record, finish, and automatically copy a publicly shareable video URL to your clipboard.

Loom’s features are pretty impressive. Take a look:

  • High-quality video
  • Unlimited storage
  • Embeds anywhere
  • Downloadable as an MP4 to use anywhere
  • No recording time limits


Loom is Used in Many Ways

Loom is incredibly flexible. You can create high-quality videos with full desktop recording, a front-facing camera, or tab only.

  • Executives use it for company updates and building culture
  • Designers for giving feedback and design walkthroughs
  • Product Managers use it for new initiative pitches and team stand up
  • Marketers use it for creating new feature assets and collecting testimonials
  • Sales uses it for lead generation and email communication
  • Teachers use it for lesson recaps and student presentations
  • Engineers use it for bug documentation and code comments
  • Customer Care uses it for FAQ videos and real-time support



Overwhelmed by the thought of using video in your business? Well, don’t be.

How to Get Past Daunting and Start Creating

Let’s face it. Video is so daunting for some of us. That’s why I recommend taking baby steps to start. Try using (one to one) 1:1.

“What the hell is 1:1,” you ask?

It’s using video to communicate instead of using text emails.

Whether you are initiating or responding to your prospects and clients, begin with a more personal approach when using video for your business. Use it instead of typing long text emails.

For all of its flexibility and features, I recommend using Loom. And since it works with your Chrome browser, it subsequently works with Gmail or Outlook.

Here’s an example of a Loom video: Going live from a scheduled event


How to Use One to One Video

There are countless ways you can use 1:1.

  • Follow up on a client inquiry
  • Provide support
  • Share a demonstration
  • Ask for clarification
  • Provide information on things to do for your support staff
  • Explain links to an email

And the list goes on and on.


Watch the video above to learn more about Loom and how to use it.

How to Create a 1:1 Video

So your next question is, “Okay, now how the hell do I create one?”

Check out “How to Use Loom Video Recorder Tutorial” the recommended prequel if you’re completely new to Loom and would like to see a full tutorial.

To get started using Loom, visit https://www.loom.com

When you start using video (and I know you will!), I’d love to hear about how you’re using Loom for your business. 

If you’re already using it, I’d still love to hear your thoughts. Simply comment below. Then, contact me, Edie Clarke, Video and YouTube Strategist, of edieclarke.com and find out how Loom makes using video so easy to do.

Join my Facebook Group, Video Kickstarters!, to share your videos and comments.