When I talk with colleagues, clients, or prospects regarding the best way to market their businesses, blogs top the list. Email marketing comes in as a close second. And then we land the minefield of social media. Inevitably, great debate ensues over which social media platform is the best. But guess what blogging, email marketing, and social media all have in common? When it comes to marketing a business, it’s video! Each and every marketing method used gains more impact from video. Why? Because video is more engaging, more memorable, and more popular among consumers than any other type of content. It’s smart, personal, and shareable. Video is vital to every business, even yours.
How Video is Vital to Your Business
“Video is like pizza – when it’s bad, it’s still pretty good.”
Of the five senses, vision is our most dominant sense. And our brains process video 60,000 times faster than text. When we view videos, our emotions and personal connection are triggered immediately. And we want more information.
It’s been said that humans have a shorter attention span than that of a goldfish. And since society is predominantly visual, it’s important to grab the attention of your audience immediately. And the best way to do so is with the great visual medium, video!
Apart from being the great medium to capture short attention spans, video is one of the most versatile and profitable digital marketing tools out there.
Video is vital to your business because it:
- Boosts conversions and sales
- Shows great ROI
- Builds trust
- Is loved by Google
- Appeals to mobile users
- Can explain everything
- Engages buyers because it is super easy to consume
- Encourages social shares
Where You Should Use Video in Your Business to Impact Your Audience
1. Use Video in Blog Posts or Vlog
Vidyard State of Video Report 2019 says, “Video-based education is the new norm: video-based blogging and thought leadership becomes top priorities for inbound and content marketing teams.”
Blog, vlog, what’s the difference?
A blog is a website that contains written content relevant to its readers or audience.
Vlogs are blogs, but they’re made up of video content instead of written text and images.
The Benefits of Blogging
And why should blogging be part of your marketing strategy?
- 61% of US consumers have made a purchase based on a blog post. (Source)
- 37% of marketers find that blogs are the most important method of content marketing. (Source)
- Companies that blog enjoy 97% more inbound links than blogless competitors. (Source)
- Websites with blogs have 434% more indexed pages than websites without blogs. (Source)
- B2B businesses are more likely to blog than B2C businesses. (Source)
- 94% of those who share posts do it because they think it will be helpful to others. (Source)
- B2B companies with blogs get 67% more leads than those without. (Source)
The Benefits of Vlogging
Now take all seven of the benefits of blogging, add the eight reasons why video is vital to your business, and voila! You have the amazing benefits of vlogging. It’s like putting blogging on steroids!
2. Use Video in Email Marketing
Because video is vital, it’s important to incorporate videos in your email marketing campaigns, too. Using video is vital if you want to stand out from the competition and get your message across. Remember, the majority of consumers prefer watching video content over reading text.
3. Use Video in Social Media
“Social first video: More businesses create videos explicitly for channels like LinkedIn, Facebook and YouTube resulting in a surge of short-form thought leadership and snackable video.” – Vidyard State of Video Report 2019
There are more than 55% of internet users who watch videos online every single day. So if you’re not part of the more than 87% of online marketers using video content today, you’re missing out. Think about it. Didn’t you just watch a video on Facebook today? I’ll bet you did.
Here are a few convincing social media video statistics:
- Video drives a 157 percent increase in organic traffic from search engine results pages
- According to Webdam, videos on social media get three times the number of inbound links than plain text posts do
- Social video generates 1200 percent more shares than text and images combined
Are You Ready?
You simply cannot refute that video is vital to businesses of every kind, big or small. Are you ready to join the masses to market your business with video and impact your audience? What’s keeping you? If fear or procrastination are holding you back from creating videos, contact me. I’m here to make that happen for you! It’s smart, personal, and shareable.
My New Service: Remote Video Creation
Now that you’re ready to invest in video to market your business, do you have any idea where to start?
My new service, Remote Video Creation, creates optimized videos, videos that get you seen and heard by your ideal audience. With virtual hand-holding from me, it’s a no-brainer! Videos recorded for you in one day with Remote Video Creation.
With this new service, you’ll be able to:
- Bulk record your videos the right way
- Gain confidence knowing your videos are recorded correctly
- Get a consistent quality and look to your videos
With me there with you every step of the way … remotely, of course.
You can use this service to record your video content for YouTube, social media, b-roll (additional or supplemental) footage, training and onboarding videos, client testimonials, and any other needs you can think of.
Remote Video Creation is a convenient and innovative way to get all your monthly videos created for you consistently, easily, and affordably.
Contact me to learn more and get your first batch of videos created in as little as three hours.
Start investing in the use of video by purchasing affordable gear, using what you already have (your phone), or outsource your video needs to me. Sign up for Remote Video Creation now.
And please, join my Facebook Group to share your videos and comments.