How a YouTube channel with little views and subscribers gained a 617% ROI in one short month.

You don’t need to have a YouTube channel with hundreds or even thousands of views in order to make money and Kathy Goughenour of Expert VA Training is proof of that.


There’s a common myth out there about YouTube and I’m sure you’ve heard it.

It’s that the litmus test for a successful channel is one that has garnered thousands of subscribers and millions of views.

This is what everyone strives for.

With a clear understanding of who your audience is, combined with consistent content that they’re dying to see, this can, in fact, be achieved.

But success for your YouTube channel can come in many shapes and sizes and therefore varies from one channel to another.

The first thing you must understand as a newly created YouTube channel owner is that you need to create content that can

Inspire 🤔,

Educate 👩🏽‍🏫or

Entertain 🤣 your audience.

If you can accomplish all three in one video even better.

YouTube calls this Hygiene content, I prefer to call it Help content.

I know it’s a weird name.

I’m guessing it’s derived from the fact that this is content you need to create on a regular and consistent basis perhaps even daily if you’re brave enough.

Think of it this way.

You want to get the attention of that special someone, so of course, you’ll be sure to brush your teeth, comb your hair, take a shower, you know all the things you do every day to maintain your personal hygiene, right?

Well, the same applies here, sort of anyways.

You need to create content that will attract your ideal audience and you need to do this quite regularly so they start to depend on it.

The gist of using hygiene content is to educate and inform your audience on topics that are extremely important to them in your niche.

These should be YouTube videos that solve the problems and struggles your audience is Googling.

The types of videos that fall into this category are:

  • How-to or tutorial
  • Answers to FAQ
  • Explainer videos
  • Review/Opinion
  • Thought leadership

They should all be delivered in digestible portions of video content around 2-4 minutes, if possible with some exceptions.  When in doubt always experiment and then review your analytics to determine whether you need to make adjustments.

Lastly, if you’re sitting on the fence saying well, I’m not a business coach and my ideal client is most likely not using YouTube, because [insert feeble excuse here] you couldn’t be more wrong.

Pretty much everyone’s ideal client uses YouTube.  More specifically,



Also, if you didn’t already know, that



And there are



So if you’re ready to read more about Kathy’s story check out her case study.

If you haven’t already, book your session with me today!